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Kramer on a course of internationalisation

(Pfullendorf/Australia/New Zealand, November 2020) Kramer is distinguishing themselves with their comprehensive international sales network and exclusive dealers. As in Europe, John Deere dealers in Australia and New Zealand will distribute Kramer machines. The first dealer is Cervus Equipment in Victoria (AUS) and New Zealand. A constant expansion of this sales structure ensures that customers worldwide are able to rely on the broad product portfolio and the usual, reliable service provided by the Kramer brand.

Kramer-Werke GmbH is a medium-sized manufacturing company in southern Germany that places great value on its own research and development. The Kramer brand represents all wheel steer loaders, telescopic wheel loaders and telehandlers with extreme manoeuvrability, stability and high degree of efficiency in material turnover for flexible and international application in agriculture, construction, gardening and landscaping, municipalities, plant hire business parks and recycling companies. “Our company is characterised by innovative and customer-oriented product development, whereby the implementation of customer requirements should be at the forefront above anything else, with the aim to provide machines for professional application”, explained Christian Stryffeler, Managing Director for Kramer-Werke GmbH.

The alliance formed by Kramer and John Deere affects the sales of compact machines from the Kramer brand (so-called “green line”) for agriculture. This product series is developed and manufactured on site by Kramer at Pfullendorf, and is therefore “manufactured in Germany”. “The exclusive partnership with John Deere and us as one of the leading manufacturers for compact wheel loaders and telehandlers in Europe is of great significance to us. We are confident that this will enable us to offer our agricultural distributors from John Deere access to an attractive addition to the existing product range. Our loaders are ideal for the existing demand John Deere has for progressive technology and the highest level of quality”, continued Christian Stryffeler. With the all-wheel steering, typical to Kramer, the company is not only taking its lead market position in Europe, but it is also striving for broad internationalisation: now to Australia and New Zealand.

Kramer begins with Cervus Equipment in Victoria (AUS) and New Zealand

With Cervus Equipment, a distributor of John Deere for many years with nine branches in New Zealand and seven branches in southern Australia, Kramer has gained a strong partner for its market launch. This will initially be pushed with the telehandler product range. The first five machines, made up of both of the models KT276 and KT447, made their way to the new Kramer dealer in August. “We are looking forward to the partnership with Kramer and to make these machines available to our customers both in New Zealand and in Victoria, Australia”, reported Tim Ormrod, Managing Director of Cervus Equipment. “The Kramer product portfolio is best suited for our market and year-round application in various agricultural disciplines”, Ormrod continued. Cervus Equipment’s customers are already able to get in touch with their responsible branch and arrange a machine demo.

Kramer telehandlers - robust, intelligent and versatile

Telehandlers from Kramer-Werke GmbH are distinguished by their continuous technical enhancement, the latest features and powerful engines. The broad product range is complemented by increased comfort, work-load reduction thanks to operator assistance systems and a wide choice, which enable flexible application. The complete model range (KT276, KT306, KT356, KT307, KT357, KT407, KT457, KT507, KT557, KT429, KT559) is impressive with its diverse and powerful machines that fulfil the highest demands in agriculture. From the compact model with a payload of 2.7 tonnes and a stacking height of 6 metres to the biggest machine with a payload of 5.5 tonnes and a stacking height of 9 metres, all machines are designed to fit the needs in agricultural material handling.

“With our portfolio of telehandlers, the first Cervus Equipment distributors and a Kramer employee on-site, we are looking forward to our new beginning in Australia and New Zealand. In future, the Kramer presence in both countries will continue to be expanded so that we can provide an extensive agricultural dealer network”, explained Thomas Brogt, Head of Sales International.