24.05.2023

Strong team demonstrates performance-Kemp Groep hits the ground running with machines by Kramer in the Netherlands

Since the beginning of the year, the Kemp Groep from De Meern in the Netherlands has been working jointly with Kramer intensively, to capture the market there with wheel loaders and telehandlers by Kramer. After market launch and intensive training for the sales team, preparations are being made for a joint appearance at the largest outdoor trade fair in Western Europe (TKD) in Almere in June.

During the traditional open house days that always take place on the premises of the Kemp Groep shortly before the change of year, attracting thousands of visitors, the Kemp Groep sales team was able to demonstrate in December 2022 how well the Kramer brand fits into the overall portfolio of the A-brands of construction machine dealer Kemp. A practical demonstration by a professional demonstrator from Kramer impressed many of those interested in the advantages of Kramer machines. This especially included all wheel steering in combination with power, manoeuvrability and stability in every situation. Visitors were presented with numerous possibilities for practical application which, in the current cost-intensive situation, could support businesses in saving time, fuel and manpower whilst realising their construction projects.

Intensive training for sales experts

After an intensive three-day training course last March on the Kramer grounds in Pfullendorf by experienced sales and training employees at Kramer, all Kemp sales consultants are now fully prepared, with detailed knowledge of the Kramer machines at hand, as well as of course their own driving experience, which they obtained on the training grounds.

After the training, even very experienced salespeople from the ranks of the Dutch guests were astonished at the high performance efficiency of the Kramer machines, and were particularly impressed by the manoeuvrability and consistent payload made possible by all wheel steering. A tour through production gave the Netherlanders an insight into the high-quality manufacture of the market-leading components. They showed pride in being able to market a product “Made in Germany” in future. 

After initial successes in sales, the first machines were delivered to the Netherlands; further wheel loaders and telehandlers are currently on the way.

The next highlight in the cooperation between Kramer and the Kemp Groep will be the Technischen Kontaktdagen (TKD), the 28th edition of which will take place in June in Almere (Flevoland province). At this established meeting of the Dutch construction industry, contractors from construction and earth-moving, recycling and industry from all regions of the Benelux countries are expected, who will discover and exchange information on new trends and developments in the industry. The largest outdoor trade fair in Western Europe offers, among other things, a demonstration site of 118,000 m² and thus the perfect podium for wheel loaders and telehandlers from Kramer. At TKD, Kramer and the Kemp Groep will jointly demonstrate their high performance as well as the outstanding quality and versatility of the machines: at the Kemp Groep stand, different types of machines by Kramer can be experienced live in demonstrations – among them the new electric wheel loader 5065e as well, which is equipped with lithium-ion technology.

Kramer’s Managing Director Christian Stryffeler is confident that the partnership will have great success: "The strong Kramer brand, combining a wide portfolio with the strong sales partner Kemp Groep, creates the ideal conditions for prevailing in the Dutch market. We are happy that the Kemp Groep is presenting the Kramer portfolio at TKD, impressing visitors with the Kramer machines."

The strong Kramer brand, combining a wide portfolio with the strong sales partner Kemp Groep, creates the ideal conditions for prevailing in the Dutch market.